Shipping on a fixed weekly cadence sounds rigid. In practice it is the opposite: it removes the drama from releasing and lets the team focus on the work instead of the launch.
Predictability lowers risk
When a release leaves every week, each one is small. Small releases are easy to review, easy to roll back, and rarely the source of a scary incident.
The train waits for no feature
If a feature is not ready, it catches the next train. Nothing holds the whole release hostage, and no one crunches to force something half-baked over the line.
A cadence you can trust is worth more than a date you cannot.
